About ERA

ERA was founded:

to tackle one of the many problems of our time. Our association works for the common good and keeps an eye on the big picture.

Get to know our
the team

Two passionate matcha lovers came together to found ERA. Since we have big plans, we don't want to stay with just five of us!

Florian Lüdtke

Founder

UX designer, passionate photographer, hobby data protection officer
and idea generator

Kyra Hofstetter

Social Media Manager

Trained psychiatric nurse, travel lover, and expert on humorous cat memes on social media

Katharina Mitteregger

Founder

Designer with meticulous attention to detail, orange fanatic and collector of magazines

Florian Lüdtke

Founder

UX designer, passionate photographer, hobby data protection officer
and idea generator

What hurdles
is there for the association?

The complexity of this project could undoubtedly pose a challenge. Nevertheless, we see this as an opportunity to face and overcome these challenges. We are determined to take the necessary steps to successfully implement the repair levy and thus make a significant contribution to promoting a sustainable future.

Public acceptance is crucial to the success of the repair levy and our initiative as a whole. To achieve this, we need to inform people about the benefits and purpose of the levy. We need to build trust by communicating transparently about our goals and the use of funds. We also need to address the concerns and questions of the public and ensure that our initiative is in line with the needs and values of society.

Through open and honest communication, we can gain people's understanding and support and strengthen their acceptance of the repair levy.

The potential resistance from consumers and companies is a challenge that we are aware of. Some consumers may see the repair levy as an additional financial burden, while businesses may have concerns about the impact on their profits.

To overcome this resistance, it is important to clearly communicate the benefits of the repair levy and show how it can benefit both consumers and businesses in the long term. This can be achieved through targeted awareness campaigns, convincing case studies and successful examples from other regions or sectors.

In addition, incentives and support measures can be offered to consumers and businesses to facilitate the transition to the new system and reduce resistance. Through a collaborative approach and dialogue with all parties involved, we can address potential concerns and find solutions together to minimize resistance to the repair levy.

The legal framework and regulations can also pose a challenge when it comes to introducing a repair levy. It is important to ensure that the concept of the repair levy is in line with existing laws and regulations and that any legal hurdles can be overcome.

This may include working with government authorities and legislators to discuss and drive forward the necessary legislative changes or innovations. It is crucial to emphasize the advantages of the repair levy in terms of environmental protection, resource conservation and the promotion of sustainable economic development in order to gain support for corresponding legal measures.

Through close cooperation with political decision-makers and lobbying, the association can help to create a conducive legal environment for the introduction and implementation of the repair levy.

Financial hurdles are a major challenge for a young association, especially when it comes to achieving Europe-wide acceptance and delivering concrete results. As a young association, we urgently need donations to drive forward our vision of a sustainable future and to enable the introduction of the repair levy. Attracting donors and sponsors at European level requires a continuous and committed fundraising strategy as well as a strong public presence.

We have to convince people that our initiative makes sense and makes a positive contribution to society. Transparency, credibility and trust play a decisive role here. We can spread our message and mobilize supporters through targeted marketing and communication measures and by using various channels such as social media, events and press work.

It is also important to enter into strategic partnerships with other organizations, companies and political decision-makers in order to expand our reach and work together to achieve our goals.

By joining forces, we can overcome the financial hurdles and make a significant contribution to promoting a sustainable and environmentally conscious society.

How you can
support us!

Support us with 2-6% of the purchasing price of the devices in your possession. With your donation we make free repairs possible for you and others.

Share our initiative. The more people know about it, the faster we can reach the donation goal and offer free repairs!

From a donation goal of 20,000 euros you can apply for free repairs!

Donations collected so far

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